How do you define creativity? Why is creativity crucial for innovation?

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How do you define creativity? Why is creativity crucial for innovation?

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  1. I would define creativity as thinking in a manner that is viewed as unorthodox or different. Although it is commonly associated with the arts it plays a crucial role in innovation, without creativity and curiosity humans would not have developed technologies of today.

  2. Creativity is the ability to think outside-the-box for unique and original ideas. Creativity is normally viewed as a talent for arts, but that’s far from it. A lot of fields require creativity to thrive. People with creativity are normally the ones that come up with the most effective solutions and ideas.

  3. Creativity is the act of turning new and imaginative ideas into reality. Creativity is characterised by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Creativity involves two processes: thinking, then producing.

    Innovation is the implementation of a new or significantly improved product, service or process that creates value for business, government or society.

    Some people say creativity has nothing to do with innovation— that innovation is a discipline, implying that creativity is not. Well, I disagree. Creativity is also a discipline and a crucial part of the innovation equation. There is no innovation without creativity. The key metric in both creativity and innovation is value creation.